Annual giving: How much to whom and why

With just a few hours left in 2017, Carol and I are still figuring out our final donations for the year. The bottom line: We contributed about six percent of our pre-tax income, most of it to charitable, tax-deductible organizations along with some to individuals in particular need.

This is the sort of topic that, at least in the households Carol and I grew up in, was never to be discussed outside the home. That’s partly because of the traditional view that talking about presumably virtuous behavior diminishes its value, that revealing one’s giving is embarrassingly self-serving.

But I’m inspired by a contrary, more transparent approach espoused by friend and former Detroit Free Press colleague Marc Gunter, who has followed up his distinguished reporting career with the creation of a website called Nonprofit Chronicles. He describes his mission here, and the other day posted a summary of contributions that he and his wife, Karen Schneider, made in 2017. He reports they contributed seven percent of their pre-tax income, noting that their higher than average family income warrants a bigger percentage of giving than the American average of about three percent.

Marc makes a good case for the ways transparency might encourage more intentional giving on our own part at the same time it spurs more discussion — and giving — by others. I was especially struck by his comment that he’s had “almost no luck engaging friends in this conversation.”

Here’s our story for 2017, including links to the three dozen or so organizations we’ve supported: Continue reading